QUIEN QUITA
Quien Quita is a creative and cultural space located in Pueblo Tapao, Quindío — a place where coffee, art, and community meet. This project focused on crafting a visual identity that embodies openness, authenticity, and the poetry of everyday encounters.
Overview
Quien Quita was envisioned as more than a place — it’s a feeling of openness, a conversation between people, flavors, and ideas.
The branding sought to capture that essence through an organic and flexible identity system, one that could adapt to its future as a café, creative venue, or local meeting point.
Every visual decision — from color palette to typography — was guided by the idea of “possibility”: warm, human, and ever-evolving.
Key Features
Handcrafted logotype inspired by regional craftsmanship and imperfection
Earthy, natural color palette reflecting the Quindío landscape
Visual system adaptable to signage, packaging, and communication materials
Photography art direction centered on real people and sensory storytelling
Brand moodboard merging cultural identity with contemporary design
